Given the vast amount of useful information now being pushed out through the 'nidirect' digital government service, valuable information exists in the website analytics on the types of things people in NI are using the site that could be produced as comprehensive datasets
examples:
+ Search Terms
+ Sessions/Unique Visits by Topic
+ Sessions/Unique Visits by Page
+ Bounce rates
+ Access methods (browser, device, ISP)
+ Acquisition by source, medium, referral
+ Demographics: inside/outside NI
In addition, use of government services, such as applications for MOT appointments, driving licences etc are made through the site and presents more opportunity for exploring the take-up of digital public services.
Think of the excellent gov.uk dashboards https://www.gov.uk/performance/